We strongly encourage you to activate your wristband for Music Midtown. Wristband activation ensures a smooth process when entering the festival each day and makes sure that your investment remains yours. Once you have activated your wristband, you will have the option to register for Music Midtown Cashless which adds quick and easy payments throughout the park. Whether you choose to do Music Midtown Cashless or not, you will still need to activate your wristband.
Taking this simple action will secure your investment and make sure the unique ID associated with your wristband is tied to the right person. In the event you encounter any issues as you enter or exit the festival grounds, activated ticket-holders will receive quicker assistance.